green building signage

Signage is one of the most common ways to educate building users about the green features of the building. Little is known about the effectiveness of common signage in green buildings. We do know, however, that signs can add to the visual clutter competing for occupant attention, and are potentially prone to the “display blindness” issues identified by digital marketing scholars. This study seeks to weave together evidence of best practices to create an environmental signage system that improves green building literacy outcomes for building occupants. The research team has developed the "Mindfulness Model for Green Building Communication" and is using this model to design, install and evaluate building signage in Fall 2021 in a green residence hall at the University of Missouri.  See images of our installation below.